The Value of an Advisor

3%
The Value of an Advisor

What does a great advisor actually add?

Three of the most-cited studies in wealth management — from Vanguard, Morningstar, and Envestnet — have tried to answer that question. Their independent conclusions converged on a striking figure: a well-run advisory relationship can add up to 3% in net annual value. Here's what that looks like, broken into the five biggest drivers — and how we put each of them to work at Paragon.

Our Thesis

The value we deliver isn't about beating the market — it's about making smart, compounding decisions across every part of your financial life.

The research says that's worth roughly 300 basis points a year. Our fees start at 90 basis points and step down as your assets grow. We think the math speaks for itself. See our fee schedule →

A quick note on basis points.

You'll see "bps" throughout this page. A basis point is just 1/100th of a percentage point. So 100 bps = 1%, and 260 bps = 2.6%. When the research talks about "up to 3% in added value," that's the same as 300 basis points — which the five areas below break down in detail.

Five ways we earn our seat at your table.

Each driver below cites specific findings from the research. The numbers are ordered from highest potential impact to lowest — though as you'll see, the smallest number on this page may be doing the most quiet work in a real portfolio.

01
Behavioral Coaching

Keeping you invested when every instinct says otherwise.

Vanguard's research identifies behavioral coaching — helping clients stay disciplined during market duress and avoid performance-chasing — as the single largest potential value-add available to an advisor, worth 100 to 200 basis points annually. A single well-timed intervention, they note, can offset years of advisory fees.1 Morningstar and Envestnet both recognize this effect in their own frameworks.23

How Paragon does this

The best defense against emotional decisions is a plan where every dollar has a job. From day one, we help you match each dollar to its purpose — short-term spending you need now, medium-term goals on the horizon, and long-term growth for the decades ahead. When markets wobble (and they will), you already know the money funding the next few years of your life isn't riding on today's headlines. That clarity does more than any pep talk we could give you mid-downturn. Our four-step process — Vision, Feasibility, Resilience, and Optimization — keeps the plan honest against real life rather than a perfect spreadsheet. After 35+ years walking with families through every kind of market, we've learned the most valuable role we play is often just being the steady voice in the room.

02
Strategic Tax-Loss Harvesting

Turning down markets into a source of value.

In Vanguard's most recent Advisor's Alpha update, tax-loss harvesting was quantified separately for the first time and ranked second only to behavioral coaching, at up to 150 basis points or more.4 Envestnet's Capital Sigma similarly names tax management as one of its five core pillars of advisor-created value.3

How Paragon does this

We manage portfolios for after-tax returns, not just pre-tax returns. That means systematically looking for tax-loss harvesting opportunities throughout the year and pairing them with thoughtful replacement positions to keep you fully invested while banking the tax benefit. For clients with concentrated positions, low-basis holdings, or stock-option exposure, we build customized strategies that manage tax consequences over multi-year horizons rather than one tax year at a time.

03
Smart Withdrawal Sequencing

The order in which you spend matters enormously.

Vanguard found that the order in which retirees draw from taxable, tax-deferred, and tax-free accounts can add up to 120 basis points of annualized value without adding any risk — and notes this "alone could represent the entire value proposition for the fee-based advisor."1 Morningstar's Gamma research reached a similar conclusion, identifying dynamic withdrawal strategy as a top contributor to retirement outcomes.2

How Paragon does this

Retirement income planning is a specialty of ours — we treat decumulation as a fundamentally different discipline than accumulation. We coordinate required minimum distributions, taxable cash flows, Roth conversions, and Social Security claiming to manage your lifetime tax liability rather than just this year's bill. The goal: help you enjoy your healthiest retirement years while mitigating sequence-of-return risk, inflation risk, and longevity risk.

04
Tax-Smart Asset Location

Same investments. Different accounts. Different outcomes.

Vanguard's research shows that placing the right investments in the right account types — coordinating what lives in your taxable accounts, IRAs, and Roth accounts — can add up to 60 basis points annually with no added risk.1 Morningstar includes tax-efficient asset location as a core Gamma factor.2

How Paragon does this

We manage portfolios with attention to where each holding lives, not just what you own. The right asset location depends on your stage of life and what each account is for. We often place your highest-growth-potential investments in Roth accounts so decades of appreciation compound entirely tax-free. Tax-inefficient or higher-turnover strategies typically go in IRAs. And taxable accounts aren't treated as an afterthought — for clients still in the accumulation phase, they often need stability and liquidity so an unexpected life event doesn't force a sale at the wrong moment. Municipal versus taxable bonds are selected based on your marginal bracket. Every account has a role, and every role is coordinated.

05
Disciplined Rebalancing

The quiet discipline that keeps risk in check.

Vanguard found that rebalancing a 60/40 portfolio annually produced similar long-term returns to a drifting portfolio but with significantly lower risk — roughly 11% standard deviation versus 13.8%.1 The real benefit isn't juicing returns; it's controlling risk so you can actually stay invested through downturns. Envestnet includes systematic rebalancing as one of its five Capital Sigma pillars.3

How Paragon does this

We maintain discipline on portfolio drift using each client's written Investment Policy Statement as the guide. Dividends and interest are reinvested, and when a position drifts out of balance we rebalance thoughtfully at the tax-lot level to minimize unnecessary capital gains. New contributions are directed to underweight positions first, quietly nudging the portfolio back toward target without needing a trade. The discipline sounds simple — but the hard part is actually doing it in moments like March 2020 or late 2022, when rebalancing meant selling your overweighted bonds (which felt like the only safe ground) and buying equities that had fallen hard, even as the headlines argued things were about to get worse.

Beyond the numbers: what doesn't show up in a bps table.

Some of the most meaningful value we add can't be captured in any basis-point study. Two areas in particular are often the difference between a plan that survives real life and one that doesn't.

Insurance and risk management.

The goal of a financial plan isn't just to grow wealth — it's to make it resilient to the handful of events that could otherwise derail everything. We review life, disability, long-term care, liability, and property coverage to make sure you're neither over-insured nor catastrophically underinsured. One uncovered liability lawsuit, one uninsured long-term care event, or one missing disability policy at the wrong moment can do more damage to a family's net worth than a decade of suboptimal investment decisions.

Estate and legacy coordination.

We work alongside your estate attorney and CPA to make sure beneficiary designations actually match your will, trusts are funded properly, and your plan reflects both current tax law and your family's evolving needs. For clients with charitable intent, we integrate qualified charitable distributions, donor-advised funds, and appreciated-asset giving into annual planning. The best estate plan is the one that works when it's needed — quietly, efficiently, and exactly as you intended, for the next generation or the causes you care about.

These areas don't come with a neat basis-point figure attached. But they are often the difference between a plan that survives real life — and one that doesn't.

The research behind this page.

All three studies below are considered foundational in the wealth management industry. They approached the question independently — and converged on remarkably similar conclusions.

Vanguard

Putting a Value on Your Value: Advisor's Alpha

Authors: Francis M. Kinniry Jr., CFA; Colleen M. Jaconetti, CPA, CFP®; Michael A. DiJoseph, CFA; David J. Walker, CFA; Maria C. Quinn
First published: 2001 · Most recent update: 2024

Quantifies the value of seven wealth-management best practices and concludes that implementing them can add up to, or even exceed, 3% in net annual returns.

Read the Report
Morningstar

Alpha, Beta, and Now… Gamma

Authors: David Blanchett, CFA, CFP®; Paul Kaplan
First published: 2013 · Published by: Morningstar Investment Management

Introduces "Gamma" — the additional retirement income achieved through intelligent financial-planning decisions — and quantifies it at 1.59% in annual alpha-equivalent value for retirees.

Read the Report
Envestnet

Capital Sigma: The Advisor Advantage

Author: Envestnet PMC Quantitative Research Group
First published: 2016 · Published by: Envestnet PMC

Identifies five pillars of advisor-created value — financial planning, asset allocation, investment selection, rebalancing, and tax management — and calculates the combined impact at approximately 3% annually.

Read the Report
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Take the next step

If this is the kind of advisor you're looking for — we should talk.

Our fees start at 90 basis points (0.90%) and step down as your portfolio grows — meaningfully less than the research-backed value a strong advisory relationship can deliver. The first conversation is always free, and there's no pressure to go further unless it feels like a good fit on both sides.

References & Citations
  1. Kinniry, Jaconetti, DiJoseph, Walker & Quinn. "Putting a Value on Your Value: Quantifying Vanguard Advisor's Alpha." The Vanguard Group, July 2022. advisors.vanguard.com/advisors-alpha
  2. Blanchett, David & Paul Kaplan. "Alpha, Beta, and Now… Gamma." Morningstar Investment Management, 2013. Download PDF
  3. Envestnet PMC Quantitative Research Group. "Capital Sigma: The Advisor Advantage." Envestnet PMC, 2016. Download PDF
  4. Vanguard Advisor's Alpha Study. "Vanguard Advisor's Alpha Study Cites Tax-Loss Harvesting." Financial Planning, 2024. Coverage of Vanguard's 25th annual Advisor's Alpha update, which separately quantified tax-loss harvesting at up to 150 basis points or more. Read article